MUMBAI: Riding high on the achievements of LFW Summer/Resort 2012, the esteemed panel of Lakme Fashion Week Advisory Board members met to announce several exciting initiatives for LFW Winter/Festive 2012, scheduled from August 3 to August 7, 2012.
Indian Textile Day: LFW will be dedicating an exclusive day for Indian textiles again this season as a part of the ongoing effort to celebrate Indian textiles and weaves. The day will witness a strong pool of textile designers from across the country with live demonstrations by craftsmen throughout the week. This season will continue to host knowledge sharing workshops and panel discussions with industry veterans to bring awareness and increase support for Indian textiles
Talent Box: With the overwhelming response and success of Talent Box shows - the international concept of showcasing designs in a second showing area at 'The Source', will celebrate its one year anniversary this season
Supporting its mission to promote new talent, the respected panel of the LFW Advisory Board members also shortlisted the new batch of Gen Next, Emerging and Accessory Designers for Winter/Festive 2012. The popular Gen Next category at LFW, in its 7th year, announced the fourteenth batch of promising young designers for its next edition.
As compared to Winter/Festive 2011, this upcoming season of WF 2012 has generated a credible increase in applications across categories, a testament of the reach the platform represents and the business transacted last season. LFW Winter/Festive 2012 received around 250 designer applications across categories
Submissions came from 27 cities across the country along with international applicants from Colombo, Dubai, Dhaka, Ontario, Sydney, Hong Kong and Texas
Winter/ Festive 2012 will see 7 Gen Next, 15 Emerging and 3 Accessory designers showcasing their collections. Applications were judged on the criteria of quality, innovation and creativity, marketability and commercial viability. Eminent designer and stylist Aki Narula continues to mentor the Gen Next designers this season as well.
The Lakme Fashion Week Advisory Board comprises of eminent stakeholders from the fashion fraternity, including designers, buyers and the media. This season, the responsibility of selecting the future talent rested on the shoulders of experts - Anamika Khanna- Designer, Dr. Alka Nishar- AZA, Dr. Darlie O' Koshy- AEPC, Krishna Mehta-Designer, Pradeep Hirani- Kimaya, Priya Tanna, Vogue, Sujata Assomull- Launch Editor Harpers Bazaar along with Anjana Sharma, Director – Fashion, IMG Reliance and Purnima Lamba- Head Lakme, Innovation, who are all part of the LFW Advisory Board.
Talking about the new talent and applications this season, Purnima Lamba- Lakme, Innovations said, "The Lakme Fashion Week Advisory Board has always been a strong supporter of new talent and believes in providing some exceptional opportunities allowing designers to showcase their work on a larger scale. As the newest member on the Advisory Board, I look forward to bring my experience in the beauty industry and take this platform to the next level. We are also very thrilled to introduce to you a fresh batch of designers that show a lot of promise with their futuristic designs and creativity. We are positive that our new initiatives and the Gen Next designers paired with the industry stalwarts will play a key role in setting newer benchmarks."
Also present at the Advisory Board, Anjana Sharma, Director-Fashion, IMG Reliance said, "LFW has been conceived with an aim to integrate India into the global fashion world. The perception of Indian designers globally is that of immense talent, and as supporters of the business of fashion, it is our endeavour to discover and put forward the best. As a platform conceived by LFW, Gen Next has been one of our highlights since its inception and has become the most coveted program encouraging young talent. This season our main focus it to strengthen our commitment towards young talent. These inclusions reiterate our long-term commitment to the growth of the fashion industry in India. We are excited to see this new talent take a leap at Lakme Fashion Week this season."
About Lakme Fashion Week:
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to "Redefine the future of fashion and Integrate India into the global fashion world". LFW is organized twice every year. LFW Winter/Festive 2012 will be held from August 3 to August 7, 2012 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakmefashionweek.co.in
About Lakme:
Contemporary Indian beauty expert Lakme continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakme also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman's needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com
About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world's leading sports marketing and management company, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG's world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise. Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com
From BharatTextile: http://www.bharattextile.com/newsitems/2013058#ixzz1wkn8ly8X
No comments:
Post a Comment